Provides students with the most cutting-edge knowledge systems and most effective practical methods in today's digital marketing field. Through in-depth learning, students will be able to understand and apply digital marketing strategies, including key technologies such as search engine optimization (SEO), social media marketing, email marketing, content marketing, data analysis, etc., to meet the needs of enterprises in the digital age for market promotion and brand communication. The course emphasizes the combination of theory and practice, helping students establish comprehensive digital marketing thinking and lay a solid foundation for professional work or further academic research in this field.
| The aims are to provide a qualification that: |
|---|
- Enhances the employability of students by equipping them with the required skills and knowledge in sales and marketing.
- Prepares students for leadership roles in various sales and marketing sectors.
- Enables students to understand and tackle the complex challenges of the sales and marketing world.
|
| Course Modules: | - PGDSM 101 Managerial Accounting
- PGDSM 102 Corporate Strategy and Planning
- PGDSM 103 Strategic Marketing Management
- PGDSM 104 Human Resource Management
- PGDSM 105 Corporate Social Responsibilities and Business Ethics
- PGDSM 106 Customer Relationship Management
- PGDSM 107 Integrated Marketing Communications
- PGDSM 108 Services Marketing
- PGDSM 109 Innovation and Entrepreneurship
- PGDSM 110 Marketing Research Methodology (Research Methodology) and Marketing Plan Project
- PGDSM 111 Industrial Attachment
|
| The manner of Teaching: | Lectures, tutorials and project assignments will be conducted within Trinity International College. |
| Mode of Assessment: | - Quizzes/Tests and Final Examination
- Individual Assignment/Projects or Essay writing
- Group Assignment and Presentation
|
| Duration: | Full-Time (Monday – Friday 3 Hours Daily)
12 Months Studies + 6 Months Industrial Attachment
12 Months Studies (Total 720 Hours), Face-to-face |
| Teacher-Student Ratio: | 1:80 |
* All information is for reference only. Trinity International College reserves the right to make final decisions regarding course arrangements, fee standards, and admission requirements.
